Wednesday, August 1, 2012
Thanks for these great reviews! Great job Bret and David!
Virginia Beach, Virginia
Jul 30, 2012
Tuesday, July 31, 2012
BMW to offer ActiveE drivers renewable energy option!
Woodcliff Lake, NJ – July 31, 2012… BMW of North America today announced that it will partner with Green Mountain Energy Company to offer drivers of the BMW ActiveE the choice to support renewable energy for their cars. The ActiveE drivers, known as “Electronauts,” now have the opportunity to purchase renewable energy certificates (RECs) from Green Mountain to cover the estimated electricity that will be used to charge their electric vehicles (EVs).
“The partnership with Green Mountain is BMW’s next step to procure a sustainable mobility future for our ActiveE Electronauts,” said Rob Healey, EV Infrastructure Manager at BMW of North America. “We want to ensure all ActiveE drivers have the opportunity to source their energy needs from renewable generation and this program is the perfect complement to BMW’s ActiveE solar offer. Based on their experience in renewable energy, Green Mountain is an ideal partner to support our mission.”As the world’s most sustainable automotive company, BMW offers more than just an emissions-free electric vehicle. BMW is now expanding the horizon of what electric mobility means by providing ActiveE drivers with the resources to support clean energy with their cars. “The majority of electricity in the U.S. is generated from non-renewable, fossil fuel sources, so EVs need to be powered with clean, renewable energy to be truly emissions-free,” said Scott Hart, president of Commercial Services for Green Mountain. “BMW is a thought leader in electric vehicle innovation and their desire to ensure ActiveE drivers have the option to support renewable energy further demonstrates the company’s commitment to sustainability.” The generation of electricity from non-renewable, fossil fuel sources, such as coal, is one of the largest sources of carbon dioxide (CO2), a primary greenhouse gas. For a one-time payment of $48.00, ActiveE drivers can purchase renewable energy certificates (RECs) to ensure the estimated amount of electricity that will be used to charge their vehicle during the lease period is replaced with renewable energy. ActiveE drivers who power their vehicles with renewable energy for the estimated mileage usage will offset 9,900 lbs of CO2 during the course of their two year lease, the equivalent of not driving 11,000 miles in a conventional gas-powered car. The BMW Group’s commitment to sustainability goes far beyond the automobile. In addition to this opportunity to purchase RECs from Green Mountain, ActiveE drivers can take advantage of a separate BMW offer to further commit to a clean energy lifestyle. As of May 2012, ActiveE drivers can install solar panels on their homes for a discount of approximately 35 percent. With this program, not only are customers receiving lower installation costs, but they are also capitalizing on the opportunity to power their homes – and their zero-emissions BMW ActiveEs – using clean, renewable solar energy. This solar program, along with the new partnership with Green Mountain, demonstrates BMW’s truly holistic approach to sustainable mobility.Courtesy of: BMW USA News
Thursday, July 26, 2012
The new BMW M6. 2012.
The new BMW M6 combines maximum performance and attractiveness the "M" way. The BMW M6 comes as a coupé and convertible to make race-tracks, country roads or city streets a little more elegant. Have a closer look at these two BMW M cars, where people will look at.
Wednesday, July 25, 2012
BMWs by the Day: A Luxury Feast in Bite-Sized Portions
The automaker is inviting customers in select markets in New York, New Jersey and Connecticut to rent its 328i sedan by the hour, day or week, starting on Aug. 13, through a pilot program called BMW on Demand.
At the outset, 12 dealerships in the New York area will participate, and 100 of the 328i sedans, equipped with a technology package that includes a navigation system, will be rotated based on demand, according to Ed Robinson, president of BMW Financial Services, which oversees the program.
Other BMW models may be added to the mix. Customers must register first, after which they would be directed to Bmwondemandusa.com once the site goes live. Unlike other car-sharing programs, there is no membership fee. Cars are picked up and dropped off at dealerships.
BMW, which introduced BMW on Demand first in its home market of Munich two years ago, is looking for a certain clientele of customers who are willing to pay a premium for a luxury car, Mr. Robinson said, because they know they do not have to pay for insurance, maintenance, gas or parking.
“They want the car when they want it,” Mr. Robinson said. “They want a car they can enjoy and that fits their lifestyle.”
The hourly rate is $35 and, if the car is returned by 6 p.m., the daily total is $140, he said. The overnight rate is $210.
The weekend deal allows a Friday afternoon pickup and 9 a.m. Monday drop-off for $350, he said.
Full insurance coverage is included in the rental price, Mr. Robinson said, so customers are covered for liability and bodily injury. A customer involved in an accident would have to pay a $750 deductible for the vehicle, he added.
Of course, New York-area consumers who lust after luxury-brand cars by the hour can rent models like the BMW 328xi and Audi A3 from car-sharing services like Hertz on Demand or Zipcar.com. Mr. Robinson contends, however, that his company is providing more of a luxury experience, with representatives ready to hand over the keys and acquaint renters with their cars.
The BMW test runs for 90 to 120 days, Mr. Robinson said, and the company expects to evaluate whether it will continue and be introduced in other cities.
Meanwhile, over the longer term, Mr. Robinson views the program as a way to provide a more fulfilling test drive experience for potential buyers, who can use the car when and how they want.
“The business model to this is that when you as a customer, who doesn’t have a car today, goes out into the market and decides to purchase a car,” he said, “you are going to be predisposed to BMW.”
BMWs by the Day: A Luxury Feast in Bite-Sized Portions
The automaker is inviting customers in select markets in New York, New Jersey and Connecticut to rent its 328i sedan by the hour, day or week, starting on Aug. 13, through a pilot program called BMW on Demand.
At the outset, 12 dealerships in the New York area will participate, and 100 of the 328i sedans, equipped with a technology package that includes a navigation system, will be rotated based on demand, according to Ed Robinson, president of BMW Financial Services, which oversees the program.
Other BMW models may be added to the mix. Customers must register first, after which they would be directed to Bmwondemandusa.com once the site goes live. Unlike other car-sharing programs, there is no membership fee. Cars are picked up and dropped off at dealerships.
BMW, which introduced BMW on Demand first in its home market of Munich two years ago, is looking for a certain clientele of customers who are willing to pay a premium for a luxury car, Mr. Robinson said, because they know they do not have to pay for insurance, maintenance, gas or parking.
“They want the car when they want it,” Mr. Robinson said. “They want a car they can enjoy and that fits their lifestyle.”
The hourly rate is $35 and, if the car is returned by 6 p.m., the daily total is $140, he said. The overnight rate is $210.
The weekend deal allows a Friday afternoon pickup and 9 a.m. Monday drop-off for $350, he said.
Full insurance coverage is included in the rental price, Mr. Robinson said, so customers are covered for liability and bodily injury. A customer involved in an accident would have to pay a $750 deductible for the vehicle, he added.
Of course, New York-area consumers who lust after luxury-brand cars by the hour can rent models like the BMW 328xi and Audi A3 from car-sharing services like Hertz on Demand or Zipcar.com. Mr. Robinson contends, however, that his company is providing more of a luxury experience, with representatives ready to hand over the keys and acquaint renters with their cars.
The BMW test runs for 90 to 120 days, Mr. Robinson said, and the company expects to evaluate whether it will continue and be introduced in other cities.
Meanwhile, over the longer term, Mr. Robinson views the program as a way to provide a more fulfilling test drive experience for potential buyers, who can use the car when and how they want.
“The business model to this is that when you as a customer, who doesn’t have a car today, goes out into the market and decides to purchase a car,” he said, “you are going to be predisposed to BMW.”