Friday, February 28, 2014

Reacquisition of Original Plant for BMW-Bringing History to Life



BMW is getting back to its roots with the reacquisition of one of its original locations in Germany.  This will be a great glimpse back through its rich and long history for all to see.

Guess it is time to take a field trip Checkered Flag BMW fans.  I would love to see and experience a bit of the location that made the masterful creations sold at Checkered Flag BMW what they are today.

BMW reacquires original factory as classic center
By Noah Joseph

BMW was barely two years old when it started manufacturing airplane engines in a factory on Moosacher Strasse in Munich. Two years after that, it sold the factory to Knorr-Bremse AG, a leading manufacturer of brakes for trains and commercial vehicles, and BMW moved into a new facility on Lerchenauer Strasse. There it expanded into the industrial giant we know today, building engines for cars, trucks, motorcycles, boats and planes. It's taken the better part of a century to get that original factory back, but that's exactly what BMW has done, reacquiring the expanded facility from Knorr-Bremse this month.

The factory on Moonsacher Strasse will now serve as the headquarters for BMW Group Classic, the division that handles archives and historical vehicles for BMW, Mini and Rolls-Royce. From there, just a stone's throw from corporate headquarters and its main plant (as well as BMW Welt and the BMW Museum), the classic division's operations will include a restoration workshop, vintage parts store, the company's archives, administration as well as a place to hold events. In addition, there will be an exhibition space for historical vehicles from the company's considerable collection.

At the heart of the new/old campus is the gatehouse, which is a protected heritage site and will serve as a gateway into the company's history.

Source: [autoblog]

Virginia Beach BMW is excited that the company is able to now show its history in a true to life setting.  Getting back into the spaces that helped to create the brand that we know today will only deepen the love for the brand. 

BMW has a rich history and Checkered Flag BMW is proud to be a part of that in Hampton Roads.  For more information on Checkered Flag BMW, call (757) 687-3447 today.

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